BE YOU, ALWAYS.
Hi, I’m Zan, the founder of B·U.
It started on a sunny day in L.A. I watched people walk by. They looked confident and glowing. But something felt missing.
Where was the headband?
I’ve always loved expressing myself through what I wear. And I realized this wasn’t just about an accessory. It was about feeling like yourself.
So I created B·U. A headband made to match your rhythm, your energy, your day.
B·U means Be You.
No edits. No filters. Just you. For every tone. Every style. Every moment.
Put it on. Say less. Be more.
our vision
We envision a world where everyday self-expression feels effortless, and everyone can show up confidently as their true selves.
our mission
We create headbands for everyday moments that are soft, bold, and truly you, so you can feel comfortable, confident, and authentically present in any situation.
SECURE FIT
Stays in place through every move.
SOFT FEEL
Gentle on your hair and skin.
EASY CARE
Wash, dry, and wear again with ease.
DAILY LOOK
Effortless style for any moment.
explore B·U your way
